Once you begin using Dropbox, you become more and more indifferent to the hardware you are using, as well as the operating system on that device. Dropbox commoditizes your devices and their OS, by being your “state” system in the sky. Storing credentials and configurations of devices, and even applications are natural next steps for this company. And the further they take it, the less dependent any user becomes of the physical machine (HW and SW) that is accessing that data (and state). Imagine the number of companies, as well as the previous paradigms, this threatens.
The Models We Use

Extremely useful checklist when approaching a new project from a design (although a business perspective also works well) perspective.

ROI Calculators

Very useful/interesting ROI calculators (especially the Increased Conversion Rate and Decreased Drop-off rate ones)

The Anatomy of a Perfect Website - infographic  is probably missing a lot but it’s a good collection of data from different sources all the same.

The Anatomy of a Perfect Website - infographic  is probably missing a lot but it’s a good collection of data from different sources all the same.

Superb example of behavioral reinforcement with a cleverly balanced reward.

Superb example of behavioral reinforcement with a cleverly balanced reward.

(Source: ianbroyles)

Gifts for User Experience Geeks 2011

Comprehensive list of UX stuffs via @keeftango