“Once you begin using Dropbox, you become more and more indifferent to the hardware you are using, as well as the operating system on that device. Dropbox commoditizes your devices and their OS, by being your “state” system in the sky. Storing credentials and configurations of devices, and even applications are natural next steps for this company. And the further they take it, the less dependent any user becomes of the physical machine (HW and SW) that is accessing that data (and state). Imagine the number of companies, as well as the previous paradigms, this threatens.”—Bill Gurley, Why Dropbox is Major Disruption (via christmasgorilla)
As a retailer, you spend a lot of time and money in deciding what products are sitting at eye level on the shelves, what potential impulse purchases appear just before the till and what point of sale material will entice shoppers to buy more.
Chances are they won’t be looking at any of that. Why? Because more and more shoppers have one eye on their smartphones.
I’m having a research day today to bring me up to speed with tings. Read a number of good articles, linked to a few on twitter, here and my other tumblr. This is the latest. It’s a short post about defining what a content strategy is. Below is a quote from the post (via Yahoo appa)
Find:- making content accessible, available, discoverable
Use:- the content is fit for purpose, high quality, fun, relevant
Share:- spreadability and shareability
Extend:- the extent to which it can be interacted with, commented on, engaged with.